Kawell USA Blog

Did you know in 2025, nearly 9 in 10 dogs now struggle with skin allergies and irritation?

A close-up photo of a sleepy beagle dog lying down on a soft surface, looking peaceful with its eyes closed.

If it feels like more dogs are scratching, licking, or suffering from sensitive skin than ever before—you’re not imagining it. Recent research reveals that nearly 9 in 10 dogs in the U.S. now struggle with skin allergies or irritation. The causes are wide-ranging: changes in the environment, increased exposure to allergens, and genetic sensitivity in many breeds. The result? An explosion of cases, with more pet parents searching for solutions than ever. Skin allergies are no longer a rare or seasonal inconvenience—they are a reality for millions of families and a constant source of discomfort for dogs everywhere.

Recent data reveals a sharp rise in allergy-related claims from pet owners, with some states seeing rates increase by as much as 35%. Environmental allergens like pollen, dust mites, and mold are at record highs, and many dogs are also sensitive to certain foods or even ingredients in standard grooming products. No breed is immune, but dogs with skin folds or floppy ears, such as Bulldogs, Cocker Spaniels, and Terriers, are especially prone to problems that can quickly escalate from itching to persistent infections.

The impact of canine skin allergies extends far beyond just physical symptoms. Owners are now spending hundreds of dollars each year on treatments, vet visits, and specialty care. The emotional toll is real, too, as it’s tough to watch a beloved companion struggle with daily itching, hotspots, or open wounds.

Matico Pet Shampoo

Yet, there’s hope—and that hope starts with awareness and gentle, science-backed care. Natural, soothing solutions are in high demand, as families seek out ways to cleanse sensitive skin and reduce flare-ups without harsh chemicals or irritating fragrances. Products made with ingredients like matico, known for their antioxidant and anti-inflammatory properties, are proving to be valuable allies in the effort to restore comfort and heal dog skin safely.

Kawell USA’s Matico Natural Healing Pet Shampoo is specifically designed to meet the needs of dogs suffering from allergies and sensitive skin. Its gentle formula effectively cleanses without stripping natural oils, while soothing irritated skin and reducing itching and dryness. Rich in natural flavonoids, the shampoo provides antioxidant benefits that help reduce inflammation and promote the healing of small wounds and hot spots.

By eliminating unpleasant odors and supporting skin barrier health, Matico Shampoo offers a comprehensive approach to allergy relief that pet parents can trust. It’s a natural, effective solution for keeping furry companions comfortable, healthy, and itch-free in 2025 and beyond.

2025 stands as a landmark year in pet wellness, marked by a growing commitment to understanding, preventing, and treating the skin health issues our dogs now face. By recognizing the signs early and choosing nurturing products like Matico Natural Healing Pet Shampoo, owners can help their dogs lead healthier, happier, and itch-free lives.

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